Terms

Roger Dougy Social Media Policy

This policy governs the publication of and commentary on social media by employees of Roger Dougy and its related companies (“Roger Dougy”). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki’s, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.

Roger Dougy employees are free to publish or comment via social media in accordance with this policy. Roger Dougy employees are subject to this policy to the extent they identify themselves as a Roger Dougy employee (other than as an incidental mention of place of employment in a personal blog on topics unrelated to Roger Dougy).

Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.

All uses of social media must follow the same ethical standards that Roger Dougy employees must otherwise follow.
Don’t Tell Secrets

It’s perfectly acceptable to talk about your work and have a dialog with the community, but it’s not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.
Protect your own privacy

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Roger Dougy website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.
Be Honest

Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Roger Dougy. Nothing gains you notice in social media more than honesty – or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.
Respect copyright laws

It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including Roger Dougy own copyrights and brands. You should never quote more than short excerpts of someone else’s work, and always attribute such work to the original author/source. It is good general practice to link to others’ work rather than reproduce it.
Respect your audience, Roger Dougy, and your coworkers

The public in general, and Roger Dougy’s employees and customers, reflect a diverse set of customs, values and points of view. Don’t say anything contradictory or in conflict with the Roger Dougy website. Don’t be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory – such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of Roger Dougy.
Protect Roger Dougy customers, business partners and suppliers

Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to “conduct business” with a customer.
Controversial Issues

If you see misrepresentations made about Roger Dougy in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don’t try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.
Be the first to respond to your own mistakes

If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly – better to remove it immediately to lessen the possibility of a legal action.
Think About Consequences

For example, consider what might happen if a Roger Dougy employee is in a meeting with a customer or prospect, and someone on the customer’s side pulls out a print-out of your blog and says “This person at Roger Dougy says that product sucks.”

Saying “Product X needs to have an easier learning curve for the first-time user” is fine; saying “Product X sucks” is risky, unsubtle and amateurish.

Once again, it’s all about judgment: using your blog to trash or embarrass Roger Dougy, our customers, or your co-workers, is dangerous and ill-advised.
Disclaimers

Wherever practical, you must use a disclaimer saying that while you work for Roger Dougy, anything you publish is your personal opinion, and not necessarily the opinions of Roger Dougy.

The can provide you with applicable disclaimer language and assist with determining where and how to use that.
Don’t forget your day job.

Make sure that blogging does not interfere with your job or commitments to customers.
Social Media Tips

The following tips are not mandatory, but will contribute to successful use of social media.

The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.

Quality matters. Use a spell-checker. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it.

The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.
Enforcement

Policy violations will be subject to disciplinary action, up to and including termination for cause.

Politics and ecommerce in emerging markets.

 

E-commerce is a booming business. It provides hundreds of thousands of jobs and is estimated to be worth $22.049 trillion in 2016. Whilst e-commerce is a big part of the consumer markets in developed countries, in emerging markets, it is still trying to gain a sizeable foothold. However, the largest emerging markets such as Brazil and India can develop huge markets for e-commerce due to their population size and growing consumer income.

You have to know how to adjust the selling price for ecommerce sites to outperform competitors ie keep a competitive pricing on the market.

E-commerce is becoming more popular and affordable in emerging markets.

 

This is because of a variety of reasons, such as increased consumer income and increased foreign investment. Internet access is also becoming more readily available. This makes access to e-commerce easier for the general population and opens a market for others to invest in. Companies such as Amazon are desperately trying to enter markets such as India, which has a population of over 1 billion and is the fastest growing large economy. Jeff Bezos has even said that he wants India to be Amazon’s second-biggest market after the US.

E-commerce seems to be thriving in India.

 

However, it may not the same for other emerging markets. Russia’s e-commerce has been stalled by the countries politics. Its annexation of the Crimea brought it many sanctions and this negatively affected the country’s e-commerce market. Russia is an example of when a countries’ politics is affecting its economy and in this case, it is negatively affecting its e-commerce. This scenario is the opposite of India, which is encouraging investment and its foreign relations are at an all-time high. Although, due to the election of Trump, relations between Russia and the US may become warmer and sanctions may be lifted in the future.

Smaller economies such as Nigeria and Turkey have seen a boost in e-commerce businesses, even if it is on a smaller scale. These countries the government has invested in infrastructure and as a result internet access has become more accessible. In developed countries, the governments often help tech companies and entrepreneurs. However, in emerging markets, with the exception of some, there is little help from the government. In order for e-commerce to grow in emerging markets, the governments should help tech companies by increasing access to the internet. Most developing markets have poor infrastructure and landlines, making the internet access difficult or when the access is available, it is slow.

Although one area where emerging markets seem to be doing well in e-commerce is mobile transactions. This is due to the popularity of smartphones and tablets. Ghana even announced plans to abolish import duty tax on smartphones in 2015. In emerging markets, it seems the mobile sector is growing rapidly due to the easy acquisition of smartphones. It seems that the governments are helping e-commerce businesses in this regard.

There is no doubt that e-commerce is growing in emerging markets. Whilst politics may hinder the growth of e-commerce businesses such as in Russia, in the majority of other countries, the governments are helping the growth of e-commerce businesses. Russia will likely also join this list of nations over time. The future looks bright for those in the e-commerce markets.

Learn more : 

The battle for India’s e-commerce market is about much more than retailing.

Politics and e-commerce in emerging markets: Three things to watch.